Redirect www to non-www with .htaccess

March 7th, 2009

I had a heck of a time finding out how to do this. Seems like everyone wants to know how to redirect the non-www version of their site to the www version. So, for those of us who want to redirect the www version of our websites to the non-www version, put this in your .htaccess file in your root folder:

RewriteEngine On
Options +FollowSymLinks
RewriteCond %{HTTP_HOST} ^www\.(.*)
RewriteRule (.*) http://%1/$1 [R=301,L]

For those of you that want to do the opposite and redirect the non-www version of your site to the www version of your site, use the following instead:

RewriteEngine On
Options +FollowSymLinks
RewriteCond %{HTTP_HOST} !^www\.
RewriteRule (.*) http://www.domain.net/$1 [R=301,L]

Hope this helps!

Tracking Link Clicks to External Sites with Google Analytics

February 20th, 2009

Recently I needed the ability to track outbound/external links to one of my affiliates from my website, Husky Floor Liners. I love using the the “Site Overlay” feature in Google Analytics, but noticed that all of my prime links were showing that 0% of visitors were clicking on them! I then decided to change the links that were getting clicks to affiliate links, so that hopefully my sales would increase. After a few days, I went back into the Google Analytics Site Overlay feature and saw that now almost all of my links were getting 0% clicks. I then figured out that Google did not track clicks to external websites, and that the site overlay feature was ONLY for internal links. Blast.

My Solution

I began doing a lot of research, and found that it was possible to track external link clicks with Google Analytics using a little piece of Javascript in the link code. Here is the article on tracking outbound link clicks from Google Analytics.

The article was good, but I still had a few questions that took time to find answers to. After talking to my friend Amelia, who had already figured it all out, it became clear to me. I thought I would simplify the instructions and answer them here in a way that I could understand.

  1. Your Google Analytics code needs be at the top of the page in order to use the External Link Click tracking feature in Google Analytics. So, if you area already using Google Analytics, move the tracking code from the bottom of your page, to right after the <body> tag of your page.
  2. Add this code to your links: onClick=”javascript: pageTracker._trackPageview(’/outgoing/example.com’); For example, if you were linking to my site:(<a href=”http://andyisaacson.com” onclick=”javascript: pageTracker._trackPageview(’/outgoing/dumbwebguy’);”>andyisaacson.com</a>)
  3. Change the “/outgoing/example.com/” to whatever you want. You do NOT have to create that actual directory on your website. Whatever you put in the _trackPageview variable will show in your Google Analytics. So, if you want to specifically track a link to my website from your website, you could put whatever you want in there to help you remember. You could put: /outgoing/andyisaacson.com, /outgoing/dumbwebguy, /guythat/thinksheknowssomething, or anything. Just make sure that you dont have that actual directory on your website.

There you go! Its really easy. Like I said, the part that stumped me was what to put in the “/outgoing…”. The answer is that it does not really matter.

Now, use this feature to your advantage. In my situation I wanted to track every external link on my site to see which one had the best click-through’s. Unfortunately, the Google Analytics External Link Clicks do not track with the Site Overlay feature. However, you can still figure out which links are doing the best by seperating the tracking directories. I created a new tracking directory name for each link on my site. Here are some examples:

/huskyliners/buynowbutton
/huskyliners/homepagepicture
/huskymats/moreinfolink

I tried to simplify this and explain things as best as possible. Hopefully I did not make things more confusing. If you have any questions, please post in the comments box below.

Buy Now Button Colors

February 10th, 2009

I need everyone’s help today. It has been brought to my attention by more than one person that my typical red “buy now” button is too invasive. One example that I hear is that when people see red, they think “stop!” as opposed to when they see green, they think “go!”, like a stop light. This makes sense to me, but I keep seeing several big companies using red for their “buy” buttons. I have always figured that since big companies spend a lot on research, that they probably know what they are doing, so I copy them.

One website that refuses the typical “big red button” is woot.com. Woot used to be orange, but since their last re-design, the button has been yellow.

What is your opinion? Which of the following colors makes you want to click? Which of the following buttons makes you want to buy something, or at least click out of curiousity? At the same time, which of the colors makes you want to run away the most?

buynowaquabuynowblackbuynowgreenbuynoworangebuynowgreybuynowpurplebuynowredbuynowwhitebuynowyellowbuynowblue

We have Aqua, Black, Green, Orange, Grey, Purple, Red, White, Yellow and Blue. Which button makes you want to click, and which button makes you want to run away?

I just want to hear you breathe

January 30th, 2009

No, its not a Taylor Swift song. Its much scarier than that. “I just want to hear you breathe” was recently posted on YouTube by one of the most brilliant minds of our age. And its not me.

Does it send chills up your spine?

Facebook vs MySpace…who will win?

January 29th, 2009

Facebook vs MyspaceThe older I get, the more I’m convinced that it does not matter how big a company or a website gets. Something else can always come along and be bigger and better. In this case, Myspace was thought never to be replaced. It was just so massive. Their growth was unheard of. It wasnt even that many years ago that Myspace exploded and got as big as it did. At that point all of my dreams of ever coming up with something better were crushed. (dont worry, it wasn’t that serious)

This last year I have been watching facebook grow. I noticed that so many of my friends moved from myspace to facebook that I thought I would give it a try. Shortly after, I noticed that everyone else was moving over to facebook as well! Facebook was clean. Unlike Myspace, Facebook started with a good foundation, good code, clean design. They left little room to be hacked.

Facebook almost immediately annoyed me with its applications. People were sending me flowers, and cokes, and candies and all sorts of other dumb things to put on my profile. I hate that stuff, so I ignore it. This last year, Myspace started doing applications as well, so I cant say that Myspace is less annoying anymore. It is interesting watching Myspace hurry to catch up with all of the facebook features.

Myspace has definitely come a long ways from where it started, but Facebook continues to grow and grow. Take a look at this chart that shows the traffic between the two. As of this month, they meet. Almost identical traffic. Facebook has gained almost 30 million unique visitors per month. That is insane.

So, enough with my rambling. Who do you think will win, and why? Or, do you think that they will both continue to go back and forth with each other?

Coeur d’Alene News & Online Community

January 29th, 2009

Coeur d’Alene has a new source for news and community online. I present to you, cdaidaho.com! The name is short, sweet, and really could not get any better for a local community website. Stop by, comment, contribute, and have fun!

Quickbooks 2009 for Mac

December 20th, 2008

QUICKBOOKS 2009 FOR MAC DOWNLOADI purchased Quickbooks Pro for Mac 2009 today. I was very disappointed with the 2008 version of Quickbooks for Mac, so I have been running the 2008 version of Quickbooks Pro for Windows using Paralells. The 2007/2008 version of Quickbooks Pro for Mac was a dry wasteland compared to the PC version. When I called to find out where all the features went for 2008 QB Pro for Mac, the response they gave was that the Mac version had about 20 developers, whereas the PC version had about 200. Made sense. Even 1.5 years ago when I first started using Apple computers, they were still not that popular. Now with Apple having close to a 10% market share, it seems like everyone has one.

Anyways, as far as the 2009 version of Quckbooks Pro for Mac, I LOVE it. Has just about every feature that the previous PC version had, with a few new toys. The interface is beautiful and makes me want to do the books all day long. It even assures me that my PC accountant will be able to read it just fine during tax season with the “Backup as Quickbooks for Windows” button.

The only complaint…the ONLY complaint that I have about Quickbooks Pro 2009 for Mac is that the old transfer funds feature is disappeared and is now replaced with a feature called “Make a Journal Entry”. Entering bank account transfers used to be way easier, and used to be my favorite part about doing the books. At least when you are transfering money from one account to another, your not giving it to the bills or the IRS, or at least not directly.

Anyways, I highly recommend getting the new Quickbooks Pro 2009 for Mac. With the huge increase in people using Mac’s over Windows computers, I think we will see Quickbooks Pro for Mac get even better and better.

Here is the link to
QUICKBOOKS 2009 FOR MAC

Coeur d Alene Fence Website

October 16th, 2008

This next month I will be working on a new website for Masters Fence Company. Masters Fence Company builds fences, and they do an awesome job. They are installing a vinyl fence in my yard as we speak. I have to say, my fence posts are way straighter than my neighbor that used someone else! They do good quality work. They specialize in all kinds of fences, but mainly install vinyl because that is what most people want anymore. Please be sure to checkout the site: Masters Fence Company and let me know what you think as it progresses. It should look better soon ( today is Oct 16th, 2008 ).

So definitely if you live in the Coeur d alene, Post Falls, Hayden and Stateline area ( pretty much anywhere in North Idaho ), then give them a call at 208-755-1142.

My new Adsense Strategy

October 10th, 2008

I’m in the middle of re-hashing some of my adsense strategies. I currently have 280 domain names. Some of which are being used for large, web 2.0 projects and others are just sitting waiting for me to develop them. Currently they are all on my own personal parked domain system. I can manage the content on each individual name parked on this system and I only have 1 template file that controls the design across all 200+ websites. This is great because if I need to tweak the design or the adsense layout, I can do it very easily and all from 1 place. However, there are a few problems.

The first problem is that even though my template is really a clean design, it looks just like all the rest of my 200+ parked pages. And, the design is very basic. I cant customize all of the graphics, colors and themes to that individual market. Thus, it might appear to many to be a parked page, and cause them to “bounce”.

So, my new adsense involves this:

Building individual websites

Even though it will be very time intensive, building an individual site will mean that I can customize the look and layout of each design and make it more attractive to users. It also means that I can develop multiple page sites which will definitely make the site appear to be more kosher.

Using eye catching Adsense Ads

After doing a ton of research, I have found that the “blue link” adsense ads work the best because people are already programmed to click on “blue links”. As a student in one of Joel Comm’s classes said, “Its the color people trust”. I hesitate sometimes because it seems like that blue is so bright, but its also what people notice.

Writing Unique/Original Content

I plan on making my 200+ websites worth something. I desire to build trust in my readers. I dont want them to come to the site and feel like its just another adsense revenue site. I want them to come to the site, learn something, and then post links on forums to my sites and tell their friends to visit my sites also. In the end, I will make way more money having quality content. Also, by having quality, unique content, and gaining those links from my trusted followers, I will also be granted favor with search engines.

That is the plan. Does it sound like insanity to try and build up all of those websites? Yes. But here is the thing… I have a heck of a time getting my web design clients to pay for any value I give them in their websites. Everyone wants to be on the web, but nobody wants to pay for a good job. I spend so many hours doing a good job, and coming up with unique, attractive works of art for people only to be paid pennies. If I put just a little of that effort into building unique websites every day, that make me even $10 a month, I will be doing way better for myself, building up my own business and domain name value, and have a great residual income to show for it.

$10 a month multiplied by 200 is…$2000 a month. If I can pull this off, I will do it full time. Only with 1000 domain names.

Choosing the right domain name for your website

October 10th, 2008

Choosing the right domain name for your website is critical to your success. I’ve probably registered well over 400 domain names in my life and after throwing away 399.5 junk domain names I can tell you the difference between a good domain name and a bad one. Instead of telling you what you definitely should or should not buy, I will give you some suggestions based on your sites purpose.

  1. Personal Sites: Register your name as your domain name. Regardless of if you plan on starting your own website or not, register your name! I registered both my full name and short name, andyisaacson.com and andrewisaacson.com many years ago. If you cannot get your first/last name, try getting your first name/last initial or something easy to remember.
  2. Blog Sites: Try to come up with something unique, something catchy. More and more I’m noticing that the big blogs have a unique identity. I would try to avoid putting the word “blog” in my blog domain name. I put the name blog in “Blog of Revenue” because I thought it was catchy. Had it been “Revenue Blog” it might have been kinda cheesy, however, it also might have received better search engine ranking. Some good examples of unique, popular blog names are: engadget, lifehacker, technorati, doshdosh, just to name a few. I helped a friend setup a blog today that will be dedicated to Registered Nurses. We registered the name rnitus.com. Its catchy, short, has to do with “RN’s” and a disease. Perfect.
  3. Forum Sites: As with blogs, forums also demand a certain level of a unique/catchy name. However, I think that with forums it is most important to grab the most direct keyword domain name available. You can cover for not having a unique/catchy name with a sweet logo and design. Because so many people are searching directly for “Dodge Dakota Forum”, “Mac Forum”, “Honda Forum”, those are the best domain names to purchase (dodgedakotaforum.com, macforum.com, hondaforum.com). When the “forum” domain name is not available, look for something catchy. To find out what keywords people are using, check out: SEO Book Keyword Suggestion Tool.
  4. Ecommerce Sites: A unique/catchy domain name that relates to your product and niche is important. A few good examples of domain names in the Auto Parts industry for example are: AutoAnything.com, AutoPartsWarehouse.com and TruckRacingParts.com. Very descriptive and still catchy. These domain names leave the user with no question as to what the sites might be selling.

www.GoDaddy.com is the only registrar that I will ever use. They have competitive pricing, the best domain name management, and the best customer support that I have used so far. I have used other companies such as Network Solutions, Moniker and Enom in the past and GoDaddy is way better in every area.

In the end, you want a domain name that people can remember. The most important thing is the content you put on your site. Stay tuned and we will get to that shortly.